Destination Jamaica

The Beautiful Island of Jamaica in Style…Once You Go, You Know!

“Memories White Sands Beach Resort & Spa” June 13, 2012


Montego Bay, Jamaica – May 16, 2012

Further to the March 29, 2012 announcement of the impending sale of the Breezes Trelawny Resort & Spa, SuperClubs can today confirm that the transaction has been successfully completed. The purchaser of the property is Blue Diamond Hotels & Resorts, a division of North America’s leading leisure travel company, Sunwing Travel Group.

Distinctively positioned on a powder white sand beach, on the sapphire shores of the Caribbean Sea, the resort is the largest in the parish of Trelawny, situated a short 35 minute drive from the Montego Bay International Airport.

The resort will temporarily close on June 1, 2012, to facilitate an ambitious $40 million renovation, details of which will be revealed shortly. It will reopen to guests as a luxurious 4 star+ quality resort, on November 1, 2012, under the new name of “Memories White Sands Beach Resort & Spa”.

This purchase is another sign of the importance of the island of Jamaica to the Sunwing Travel Group. Volumes to the island from Canada from its two leading tour operating companies (Sunwing Vacations and Signature Vacations) have increased rapidly in each of the last three years. The addition in March of Sunwing Airlines flights from St. John’s, Newfoundland, took to twelve the number of Canadian cities, coast to coast, from which Sunwing offers direct service to Montego Bay. Sunwing Airlines will also start year-­‐round flights from Cincinnati, OH and seasonal flights from Nashville, TN this month on behalf of Vacation Express, the group’s US-­‐based Tour Operator.

“The purchase of our first property is a significant milestone in the rapid evolution of Blue Diamond Hotels and adds to the success we have enjoyed with the Braco Village Beach Resort, which has been rated as high as #1 on TripAdvisor in just four short months after our opening”, commented Stephen Hunter, President & CEO Sunwing Travel Group, “the popularity of the island of Jamaica is at an all time high, and we’re certainly going to add to that appeal with the unique plans we have for the redevelopment of the new Memories White Sands Beach Resort & Spa. We look forward to unveiling those plans soon and to welcoming our first guests this fall”.

“Breezes Trelawny has fulfilled the dreams of thousands of families over the past decade,” said SuperClubs Chairman John Issa. “This sale to Sunwing will ensure that the tradition continues.”

About SuperClubs:
SuperClubs, the world’s only Super-­‐Inclusive resort group, includes properties in the following brand categories: Breezes Resorts – Breezes Grand Resort & Spa Negril in Jamaica; Breezes Bahamas; Breezes Búzios Resort & Spa in Brazil; Breezes Varadero, Breezes Balla Costa; Breezes Jibacoa in Cuba; and Hedonism II in Negril.

SuperClubs operates and independently markets affiliate ROOMS resorts in Ocho Rios and Negril, and Jamaica’s Negril Beach Villa.

Every SuperClubs holiday is Super-Inclusive – accommodations; all meals, SuperSnacks and premium brand cocktails; unlimited use of all sports facilities, including equipment rental and instruction; entertainment; weddings; recreational activities; and hotel taxes. Tipping is not allowed.

About Blue Diamond:
Blue Diamond Hotels & Resorts, a division of Sunwing Travel Group, is an innovative hotel management company that specializes in creating differentiated brands to suit each market’s demands. It currently operates over 3,500 rooms in All Inclusive resorts in the Caribbean and Latin America under its “Memories Beach Resorts” and “Royalton Luxury Resorts” brands.

For media inquiries, please contact:
Antonio Herrera
VP of Sales & Marketing